Amanda Cheng

  • branding
  • marketing
  • ui/ux design

LA/Durham based designer, passionate about optimizing both usability and aesthetics to tell stories and build connections.

More about me

Li's Ballet Studio

  • Brand identity
  • Website
  • Merchandise

Partnered with Li's Ballet Studio to modernize legacy branding and deliver logo systems and merchandise. Designed and launched a bilingual (English/Mandarin) studio website to expand enrollment and simplify communication.

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Li's Ballet Studio case study preview

Merigold Nutrition

  • Brand identity
  • Product labels
  • Marketing

Translated the founders’ vision for a wellness supplement brand into a cohesive identity—name, logo system, bottle labels, and marketing concepts centered on youthfulness, radiance, and vitality.

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Merigold Nutrition case study preview

The Sex Talk

  • Interaction design
  • Mobile UI
  • Passion project

Digitized my proposed sex-ed curriculum into an interactive mobile platform to increase accessibility and education, culminating branding and wireframes into a high-res Figma prototype.

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The Sex Talk case study preview

SafeTravels

  • Interaction design
  • Wireframes
  • Mobile app concept

Designed and wireframed a mobile app concept for solo travelers to explore safely by mapping out nearby crime and safety risks.

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SafeTravels case study preview